There are alot of qualities used to stereotypically describe men. This includes the expectation that men are strong, tough, unemotional and problem-solvers. Essentially “real men” stereotypes. These stereotypes are constantly reinforced within the media. This includes the ad below where a man is applauded for not wanting to hold his partner’s pink purse.

Interestingly research shows that MOST men do not personally agree with the “real men” stereotypes. However, they go along with the expected attitudes and behaviors because they think most other men endorse them. The truth is that most men support #healthmasculinity.

https://vimeo.com/31045713

Conversation starter: What are your thoughts about the ad and others like it that reinforce “real men” stereotypes?